YUMPU InSights 07/16 English

EDITORIAL Dear readers!

EDITORIAL Dear readers! Rene Hörmann Only a short while ago, 750,000 organisations and institutions from over 190 countries worldwide entrusted Yumpu with the publication of their magazines, catalogues and newsletters – and these numbers are steadily increasing! We at Yumpu are proud of these impressive results and would like to thank the many people who are behind these publications and are doing such great work. Thank you so much! With this first edition of the monthly Yumpu magazine, you are holding in your hands (literally, if you are reading this on your tablet) the first info magazine which aims to regularly inform you about the latest developments, updates and new releases Yumpu has to offer. We are excitd to be sharing with you practical examples and tips gleaned from the daily experience of our publishers, and providing you with the best solutions and features for digital publishing of today. Over the past few months, Yumpu has evolved from a purely technical developer of e-papers to a fully fledged marketing supplier, able to offer ever more sophisticated tools for professional and cutting edge marketing in the modern world. Page 4

EDITORIAL More and more focus in future will be on distributing contents in video format, which is why we are already offering our publishers the option of transforming their e-paper magazine into a “promotional magazine video”. In this issue's Yumpu Lab we will be introducing the beta version of our video marketing tool, which allows you to turn your magazine into a personalised promotional video at the click of a button. The perfect solution for sharing on Facebook and other social media, and easily finding new readers for your magazines! We are also working on a marketing video for individual stories inside a magazine. Does that pique your interest? Find out more in our next issue! We hope you will enjoy browsing and discovering our new magazine. Yours, Rene Hörmann Founder Page 5